The global tourism industry is valued at approximately $2 trillion annually and supports 6–7% of the world’s workforce. It also contributes 10% to global GDP. World Tourism Day is an opportunity to reflect on how tourism fuels the global economy and brings people together. It encourages us to think about how we can make tourism beneficial for everyone, now and in the future. This year, we focus on how tourism can contribute to maintaining peace.
The World Committee on Tourism Ethics (WCTE)
The World Committee on Tourism Ethics (WCTE), an impartial body reporting directly to the World Tourism Organization (UNWTO), welcomes the decision to designate “Tourism and Peace” as the theme for World Tourism Day 2024.
This theme is especially timely, given the current global climate of conflict and division. Recognizing tourism’s significant influence in fostering cross-cultural understanding as a foundation for peace and sustainable development, the Committee reaffirms the vital role of tourism as a catalyst for peace, mutual understanding, and friendship among people worldwide.
History of World Tourism Day
World Tourism Day has been celebrated on September 27 every year since 1980. This date marks the anniversary of the adoption of the Statutes of the World Tourism Organization in 1970, which paved the way for the establishment of the UNWTO five years later.
Did You Know?
- Countries with open and sustainable tourism sectors tend to be more peaceful.
- Tourism fosters philanthropy and encourages regional cooperation. For example, some African nations have implemented an open visa policy for African Union members to promote free movement, boosting both tourism and trade.
- As a result, travel and tourism in Africa are projected to rise.
Tourism and Post-Conflict Recovery
Tourism plays a crucial role in post-conflict recovery, helping rebuild economies and fostering peace in regions previously affected by conflict.
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